Our Journey

Founded in 2022 by brother and sister Mees & Vera van Lier , Lio helps people quit smoking and reclaim their health—simply, naturally, and with science on their side.

    • After months of research, Lio launched from a small apartment in Amsterdam. Mees and Vera learned quitting didn’t have to be hard, it was about the habit, not just the nicotine. They started small, packing orders themselves and listening to every bit of feedback.

    • They set out to build something different. Not a product that made quitting painful, but one that made it feel possible. They listened to real stories, improved the design, and began to see hope in people’s messages.

    • And today, word has spread fast. Over 80,000 people have quit smoking with Lio, often saying it was easier than they’d ever imagined. Mees and Vera keep refining, knowing every small improvement means another life changed.

After months of research, Lio launched from a small apartment in Amsterdam. Mees and Vera learned quitting didn’t have to be hard, it was about the habit, not just the nicotine. They started small, packing orders themselves and listening to every bit of feedback.

They set out to build something different. Not a product that made quitting painful, but one that made it feel possible. They listened to real stories, improved the design, and began to see hope in people’s messages.

And today, word has spread fast. Over 80,000 people have quit smoking with Lio, often saying it was easier than they’d ever imagined. Mees and Vera keep refining, knowing every small improvement means another life changed.

182%
Less waste produced by Lio cores, compared to disposable vape cartridges in the market
Based on internal analysis comparing material breakdown and usage rates across product lifespan.
13,945,880
Plastic devices avoided since 2021 by choosing Lio’s reusable, refillable diffuser
100%
Renewable energy used to power core flavor production and lab testing in 2023
Verified through third-party certification and supplier disclosures.
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“Lio was born from a simple idea, what if breaking a habit felt good? We built it to empower, not punish. That changes everything.”

Graphics

Mees van Lier

Founders, Lio